Industries

Marketing for carpet cleaning.

Websites, local SEO, and ads built by an agency that has served carpet cleaners for over a decade.

Carpet cleaning is where we started, and it is still our deepest bench.

We have built websites, run local SEO, and managed advertising for carpet cleaning companies for over a decade — solo owner-operators, multi-truck operations, and everything between. We know the buying pattern by heart: the search happens with a stain on the floor or guests arriving Friday, the decision is made on the phone in minutes, and reviews are the tiebreaker every time.

That pattern dictates everything we build. Your site loads instantly on a phone, leads with proof, and makes the call or quote form impossible to miss. Your Google Business Profile stays active and your reviews accumulate weekly, because the map pack is where carpet cleaning jobs are won. And your service pages speak the language customers actually search — pet stains, upholstery, area rugs, water extraction — not industry jargon.

We also know the seasonal rhythm: the spring surge, the pre-holiday rush, the January dip. Campaigns flex with demand, and the slow months go to SEO groundwork that pays off at the next peak.

What we build for carpet cleaners

  • Fast, mobile-first websites with quote forms built around your services
  • Map-pack domination in your core cities, tracked by geo-grid scans
  • Review systems that ask after every job, automatically
  • Service pages for every profit line: carpet, tile, upholstery, rugs, ducts
  • Google Ads defended by rigorous negative keywords — no job-seeker clicks
  • City pages that capture the suburbs your trucks already drive through

The franchise-fighter playbook

Every carpet cleaner we work with competes against national franchise brands with corporate budgets. Locally, you hold cards they cannot match: your reviews come from actual neighbors, your response time is real, and the owner's name is on the work. Our job is making those advantages visible at the moment of search — which is exactly where franchise marketing is weakest, because corporate does not know your town.

"Our longest-running carpet cleaning relationships span many years and multiple website generations. The companies that commit to the compounding work — reviews, content, rankings — end up with a lead flow their competitors can't buy their way into." Steven Hoodlebrink, Be Found USA

Measured, Not Claimed

Ten weeks on one client’s grid: +20 points of local market share

Every carpet cleaning client gets an 81-point ranking grid across their service area — each dot is a real ranking check at that physical spot. Here's “residential carpet cleaning” for one client, ten weeks apart (identity withheld — results this good attract the wrong attention):

#1 Top 3 4–10 11–20 Not visible
May 20 — before
423116422222402914523222483211543322472910333322431833211224423441112362381031112295532862144320+7845211610974
63.64%share of local voice
9#1 positions
41/81top-3 points
20invisible points
July 28 — after
22784333321498433111158423211214863231117622411111110221111114132221111137221111120+96121111
84.07%share of local voice
31#1 positions
55/81top-3 points
2invisible points

See the full case study — three keywords, all the grids

Frequently asked questions

Why do carpet cleaners need a specialist agency?

Because the buying pattern is specific: urgent, local, and review-driven. Generic agencies optimize for traffic; we optimize for booked jobs — the site, the map pack, and the reviews all pointed at the moment someone searches with a stain on the floor.

What matters more for carpet cleaners — SEO or ads?

The map pack wins long-term economics, ads win speed. Most of our carpet cleaning clients run both at first, then let ads taper as organic rankings take over the lead flow.

Can you help me compete against the national franchises?

Yes — locally, you have advantages a franchise cannot match: real reviews from neighbors, response speed, and an owner's name on the work. Our job is making those visible in search.

Do you understand the seasonal swings?

Yes. We plan campaigns around the spring and pre-holiday peaks and use the slow months for the SEO groundwork that pays off at the next peak.

What results have you gotten for carpet cleaners?

Our longest-running carpet cleaning clients dominate their local map packs and run on referral-plus-search flywheel economics. We share specific case studies on the consultation call.

Ready to grow?

Ready to be found?

A full audit of your website, local SEO, and paid ads for $129 — credited to your first month if you become a client.